Courses
PREP YOUR EXPERT BOOK
Most people do not know what it takes to be an author. Timing is everything in the author world and your success depends on building your author platform and hiring a publisher WHILE you are writing your expert book. In this three- part course, discover where and when to start your author journey to maximize your success.
BUILD YOUR AUTHOR AVATAR
The first step on your book publishing journey is building the avatar of your ideal reader. This is the marketing research that most authors don’t embrace in a meaningful way. This course is a deep dive into demographics, brand and influencers, press and websites, and consumer semantics. All of these areas need to be addressed and validated to insure that you are writing and marketing your book for the right readers.
PLATFORM PLANNING PALOOZA
Platform building has a steep learning curve. Messaging, building assets, and using new tools to automate require time. It is easy to create plans and goals and put them in a drawer. Platform building requires action and momentum. Planning the projects and breaking those projects into bite- sized action keeps you on track to building a cohesive, well- functioning platforms that grows your audience and your revenue.
I LOVE CONTENT CREATION
Building an audience is essential to owning a business, writing a book, and selling programs, products, and services. Just having an audience is not enough…if you want your audience to open their wallet, you NEED to build TRUST. This course is a one month intensive which includes 4 group meetings and four one-on one meetings to develop your content strategy.
AUTHOR PLATFORM BUILD
The biggest challenge authors have is knowing how to generate traffic to build a following and impact. With over 2 million new books coming to the market every year, you must be the master of standing out!
Choose from 6 different modules depending on where you're at on your author journey!
MODULE 1: Evaluating & Getting Clear on Your Current Platform
Before you can get started, you need to evaluate where you are at today and what you have already built.
MODULE 2: Messaging & Goal Setting
Your message must be catchy and in alignment with everything you are building. Building a platform means using new tech platforms and new business assets to be seen online. You MUST learn online marketing and have a plan to execute.
MODULE 3: Content Development
Content is your value and trust builder. Producing weekly content is essential to building followers. Understanding how to build in a way that is fun and consistent will attract the right people to your platform.
MODULE 4: Social Media Hacks
Your content needs a dissemination point and a place where your ideal readers/ clients can find and follow you. This means learning to master two or three platforms well and using them to your advantage.
MODULE 5: Email List Building
Transitioning followers from social media to email is one of your highest goals. Your social media platforms can change with algorithms, your list is an asset that is yours forever. You will learn to create emails to distribute your content in a more personal way that allows you to build more trust and make offers.
MODULE 6: Marketing Funnels
Your marketing funnel is the key to your launch. Building a list requires lead magnets and drip campaigns. Mastering funnels will help attract more readers and more clients. Your marketing funnel is the entry point to the beginning of extraordinary relationship building. Learn how to layout and build the 5 most used funnels for authors, coaches, and speakers.
